In business, do we 'Maximise or Optimise' Profits to create our Wealth❓

After discussing this question with a colleague recently we came to this conclusion;

Plenty of business leaders concentrate on growing profits with no real target, hereby maximising their resources to their perceived limits.

Bur sometimes, we have to look at our own personal balance sheet (to use an accounting term!) first, to establish as to what wealth we really need to finance our lifestyles we lead or want to lead.

By optimising our businesses to achieve only our personal goals, we target only the profits we need, which is much more achievable and has a greater chance of actually happening.

Would you agree?

#optimisingvsmaximising